and when...

'mainstream' media catches up to the curve; the curve is gone, except for the masses.

as the new issue of bike arrives at my door, one of the 'headlines' on the cover is 'fixed gear mountain bikes?' i turn to the article, and i find that it is about a small company called smoke; who specializes in fixed mtn bikes. nice.

now from here on out; i could be a nice guy, and give a hand to smoke for what they do. i do. checked out their site, and what they're about; and it seems like a really cool company. just a couple of guys making some really nice things. enough about smoke...

that didn't last long, but what can i say about a company i have no knowledge of, but it is so nice of bike to present this to me. this is such a new concept. so different. so fresh. maybe next month they'll do an article on fixed cross riding. i wonder what that will be like?

'the whole world is passed through the filter of the culture industry.' -horkheimer & adorno from the dialectic of enlightenment

amitabha...